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Chuck E. Cheese

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(Redirected from Pizza Time Theatre)
For the character, see Chuck E. Cheese (character).

Chuck E. Cheese
image above is of grown men acting like drunk children
Formerly
  • Chuck E. Cheese's Pizza Time Theatre (1977–1989)
  • ShowBiz Pizza (1987–1989)
  • Chuck E. Cheese's Pizza (1989–1993)
  • Chuck E. Cheese's (1994–2019)
Company typeSubsidiary
Nasdaq: CHKY (1981–1984)
Industry
FoundedMay 17, 1977; 47 years ago (1977-05-17)
San Jose, California, United States
FounderNolan Bushnell
Headquarters
Irving, Texas
,
United States
Number of locations
earth, mars and UrAnus
Area served
Africa, Asia, Europe, North America, South America
Key people
  • Gene Landrum (original president and COO)
  • David McKillips (president and CEO)
ProductsPizza
Chicken wings
Cheesy bread
BrandsPasqually's Pizza & Wings[1] LankyBox Kitchen
ServicesArcade games
Birthday parties
Kiddie rides
OwnerApollo Global Management (2014–2020)
Monarch Alternative Capital (2020–Present)
Parent
  • Atari, Inc. (1977–1978)
  • Pizza Time Theatre, Inc. (1978–1985)
  • ShowBiz Pizza Time, Inc. (1985–1998)
  • CEC Entertainment, Inc. (1998–2020)
  • CEC Entertainment, LLC (2020–present)
SubsidiariesPeter Piper Pizza
Websitechuckecheese.com Edit this at Wikidata

Chunky E. Cheese (formerly known as Chunky E. Cheese's Pizza Time Theatre, Chunky E. Cheese's Pizza, and simply Chunky E. Cheese's) is an American entertainment restaurant chain founded in 1977 by Atari's co-founder Nolan Bushnell. Headquartered in Irving, Texas, each location features arcade games, amusement rides and musical shows in addition to serving pizza and other food items; former mainstays included ball pits, crawl tubes, and animatronic shows. The chain's name is taken from its main character and mascot, Chuck E. Cheese. The first location opened as Chuck E. Cheese's Pizza Time Theatre in San Jose, California. It was the first family restaurant to integrate food with arcade games and animated entertainment, thus being one of the pioneers for the "family entertainment center" concept.

the corporation is known for assisting in the destruction of humanity.

History

[edit]

Pizza Time Theatre

[edit]

Chuck E. Cheese's Pizza Time Theatre was founded by Atari founder Nolan Bushnell, who sought to expand video-game arcades beyond adult locations like pool halls to family-friendly venues.[2][3] His experience in the amusement park industry, and his fondness for the Enchanted Tiki Room[4] and the Country Bear Jamboree at Disneyland, influenced his concept for Pizza Time Theatre.[5][6] He has said, "It was my pet project ... I chose pizza because of the wait time and the build schedule—very few components, and not too many ways to screw it up."[7]

Prior to founding Atari, Bushnell would drive around the Bay Area with Atari co-founder Ted Dabney looking at different pizza parlors and restaurants to brainstorm concepts. "Chuck E. Cheese was always his (Nolan's) passion project, even before Atari was a thing," said Dabney. "He wanted to start a business of family-friendly restaurants with amusement park midway games. I think initially it made no fiscal sense, so he shelved it for a while, but then when Atari took off, he had the means to pursue it, plus a built-in distribution model for Atari's new releases."[8]

When his first animatronic show was being assembled, Bushnell learned the costume he had bought for his main character, a coyote, was actually a rat, prompting him to suggest changing the name from "Coyote Pizza" to "Rick Rat's Pizza". His marketing team believed this name would not be appealing to customers and proposed "Chuck E. Cheese" instead. The company adopted the rat as their mascot.[9]

The first Chuck E. Cheese's Pizza Time Theatre opened in San Jose, California, in 1977.[10][2][11] In 1978, when Atari's then-corporate parent, Warner Communications refused to open additional locations, Bushnell purchased the rights to the concept and characters from Warner for $500,000.[12] Gene Landrum then resigned from Atari and was made the restaurants' president and chief operating officer.[13][14] By the end of December 1979, there were seven PTT locations, six in California and one in Nevada (Sparks).[15] Its animatronics were produced fully in-house by PTT employees.

ShowBiz Pizza Place

[edit]
Main article: ShowBiz Pizza Place

To expand beyond California and the west coast, Bushnell began to franchise, resulting in a co-development agreement between himself and Robert Brock of Topeka Inn Management in June 1979.[16] The agreement handed Brock exclusive franchising rights for opening Pizza Time Theatres in sixteen states across the Southern and Midwestern United States,[12] while also forming a company subdivision, "Pizza Show Biz", to develop the Pizza Time Theatres.[12]

Late in 1979, Brock became aware of Aaron Fechter of Creative Engineering, Inc. and his work in animatronics. In November 1979, he scouted Fechter's business and concluded that Creative Engineering's animatronics would be too strong a competition for Bushnell's work. Brock therefore requested that Bushnell release him from their co-development agreement, wishing to develop with Fechter instead.[12]

In December 1979 Brock and Fechter formed ShowBiz Pizza Place Inc., and Brock gave notice to sever his development relationship with Bushnell.[12][17] ShowBiz Pizza Place was conceptually identical to Pizza Time Theatre in all aspects except for animation, which would be provided by Creative Engineering.[12] ShowBiz Pizza Place opened its first location on March 3, 1980, in Kansas City, Missouri.[11]

Upon the opening of ShowBiz Pizza Place, Bushnell sued Brock and Topeka Inn Management over a breach of contract.[12] Brock immediately issued a counter-suit against Bushnell, citing misrepresentation.[12] The court case began in March 1980, eventually settling out of court with Showbiz agreeing to pay Pizza Time Theatre a portion of its profits over the following decade.[12] During this period, Topeka Inn Management changed its name to Brock Hotel Corporation and moved its headquarters to Irving, Texas.[12] Both restaurants experienced increased success as the video game industry became more robust.[12] To maintain competition, both franchises continually modified and diversified their animatronic shows.

Mergers and restructuring

[edit]

In 1981, Pizza Time Theatre went public; they lost $15 million in 1983. By early 1984, Bushnell's debts were insurmountable, resulting in the filing of Chapter 11 bankruptcy for Pizza Time Theatre Inc. on March 28, 1984.[11][18] Brock then bought the floundering company, finalizing the purchase in May 1985 and merging the two restaurant companies into ShowBiz Pizza Time Inc.[11][19]

After the merger, both restaurant chains continued operating under their respective titles, while major financial restructuring had begun.[11] During this period, Creative Engineering began to sever ties with ShowBiz Pizza Time (officially splitting in September 1990), resulting in the unification of the two brands. This is known as “Concept Unification”. By 1992, all restaurants assumed the name of Chuck E. Cheese's Pizza.[20][21] The name was then shortened to Chuck E. Cheese's by March 1994 after a redesigned concept.[11][22]

During the mid-1990s, the character Chuck E. Cheese began to see significant design changes. His vest (or tuxedo suit) and derby hat were changed for a baseball cap, casual shirt, and optional sneakers in an attempt to appeal to a younger audience.[23]

In 1998, ShowBiz Pizza Time renamed itself CEC Entertainment, Inc. to reflect the remaining chain brand.[24][11] CEC Entertainment has since acquired additional family restaurant properties, including 13 locations of the now-defunct Discovery Zone in 1999,[25] and all locations of Peter Piper Pizza in October 2014. Peter Piper Pizza still operates under that name.[26]

International expansion

[edit]
Chuck E. Cheese's Boulevard Marina in Viña del Mar, Chile
Chuck E. Cheese's Mallplaza in Trujillo, Peru

In 1981, the restaurant franchise debuted in Australia under the name Charlie Cheese's Pizza Playhouse. The name change had to do with the common meaning of the word "chuck," which in Australia is a reference to the phrase "to throw up.". The first location, located in Surfer's Paradise, Queensland, relocated in 1982 to a location in Carina, Queensland. In January 2024, it was announced that Chuck E. Cheese would be making its return to Australia with a multi-unit franchise partnership with Royale Hospitality Group. [27] [28] Consecutively, Pizza Time Theatre, Inc. also opened at least one restaurant in Hong Kong and Singapore, which both closed shortly thereafter as a result of the initial company's 1984 bankruptcy.[27] Two locations in Puerto Rico franchised by Santa Rosa Enterprises would open in 1983: one in San Juan, Condado[29] in September of that year,[30] and one in the Santa Rosa Mall in Bayamón which would open in either November or December of that year.[31] Both stores would be short-lived and would approximately close by the end of 1985. Pizza Time Theatre also opened a location in Creteil, France in 1984 and planned to open a location in Ealing, England in the mid '80s, but the plan failed.[30]

In 1994, nine years after ShowBiz Pizza Time was formed, the first new international location would open in Santiago, Chile. More restaurants would open in the country, with 13 total stores as of 2023. In the late 90's, there was a plan to expand to Israel, 1998 saw the plan of expanding to Japan first opening in Tokyo. These never materialized. An expansion for the Philippines was planned, and the first location would have opened by 2000. However, these plans (like Pizza Time Theatre's plans for future expansion) never materialized. In the Middle East, locations would open in Saudi Arabia beginning in 2001, the United Arab Emirates in 2008, Jordan in 2019, Bahrain in 2021, and Qatar in 2022. Three new locations would open in Puerto Rico between 2003 and 2008. Another plan to open in the Glorietta mall complex of Makati City, Philippines, was greenlit in January 2013 but that also never happened.[32]

On March 6, 2012, the first Chuck E. Cheese in Mexico would officially open in Monterrey. "Ratón Chito," an unofficial character, previously represented Chuck E. in the country during the 1980's. This unique incarnation appeared throughout the ShowBiz (and later, Boomis) Pizza Fiesta chain of establishments, conceived as a result of closing Pizza Time Theatres in the United States. Assets from several store closures were shipped to the Mexican franchisees, with the intention of retrofitting the Pizza Time Players to better suit the country's market demographic.[33] Sally Industries of Jacksonville provided the controller equipment for these retrofits, as the animatronics arrived without their original control systems required for operation. The Ratón Chito aspect of ShowBiz Pizza Fiesta was later spun off into Boomis, separating itself from the rest of the company. These stores managed to successfully remain in operation until the 2000's, with one in Aguascalientes auctioning off equipment (including the retrofitted Chuck E. Cheese animatronics) as late as October 2018.[34]

In August 2022, it was announced that the first Chuck E. Cheese in Egypt would open in Sheik Zayed's Royal Mall, with the location opening in February 2024.[35][36]

In February 2023, a third Chuck E. Cheese location opened in Port of Spain, Trinidad & Tobago, after the Chaguanas location in 2014, and the San Fernando location in 2016, although the San Fernando location closed sometime in January 2023.[37]

At the time of the Port of Spain, Trinidad & Tobago opening, Chuck E. Cheese had planned additional international locations to open in Jamaica in late 2023, Guyana in 2024, and another in Jamaica by 2025, as well as a store in Romania, although it was unknown when that store would open.[37]

As of April 2024, Chuck E. Cheese operates nearly 600 corporate and franchised locations, as well as over 120 Peter Piper Pizza restaurants. They are located in 45 states domestically and in 17 foreign countries and territories around the world.[38]

Buyout and modern redesign

[edit]

By 2012, CEC was struggling with decreasing revenue.[39] They ran a rebranding campaign, changing the rat mascot into a slimmer rock star mouse who plays electric guitar. Voice actor Duncan Brannan, who for 19 years had characterized Chuck E. Cheese as a wise-cracking rat from New Jersey, was replaced with Jaret Reddick, the frontman and guitarist for the pop punk band Bowling for Soup.[40][41]

In February 2014, Apollo Global Management acquired CEC Entertainment, Inc. for $54 per share, or about $950 million.[42][43] In October 2014, under Apollo Global Management, CEC Entertainment announced that they would purchase their Phoenix-based competitor, Peter Piper Pizza from ACON Investments.[44]

In August 2017, the company began to pilot a new design concept at seven remodelled locations (three in Kansas City, three in San Antonio, one in Selma, Texas), branded as Chuck E. Cheese Pizzeria & Games. These locations feature more upscale decor with a "muted" interior color scheme, an open kitchen, the "Play Pass" card system to replace arcade tokens, and the animatronic stage show replaced by a dance floor area. These changes, along with expansions to food offerings, were intended to help the chain be more appealing to adults and encourage family dining as opposed to primarily hosting parties.[45][46]

In 2019, the corporation announced it would go public on the New York Stock Exchange through a shell company, Leo Holdings Corporation, of which Apollo will still own 51%.[47] Bloomberg also reported that after going public, Chuck E. Cheese would no longer have animatronic animals as part of the entertainment.[48] The proposed merger between CEC Entertainment and Leo Holdings Corporation was terminated on July 29, 2019.[49]

The End of Earth

[edit]

in the future, humans have nearly gone extinct. animatronics roam the land. the president of the fallen states of Merica has to bombe the planet, or they will spread across the universe.


there was destruction everywhere, and chunks of earth spewed forth like my great grandma vomiting after a hearty meal.

and thats why there are robots across the universe.[50][51]

Entertainment

[edit]

Video arcade

[edit]
chunky cheese coin, minted around the fall of rome.

ah the video arcade. i hate it. let me tell you a story about why

once, 100 years ago it was 1924. 100 years later, a man went to a local chunky chesses. he wanted to be a kid, but the GOVERNMENT wouldnt let him. so he shot every man child and kid and zombie and man and child and boy and girl and pizza eater, so that everyone will bow to him (at chunky cheeses.)

the arcades are very greasy like a billy goat soaked in melted butter. there are many game like butter the bily goat and butter the billy goat 2: more butter, and even butter the billy goat 3: 9000 AD technology.

do not attempt to talk to the kids, as they will bite your ankles and you will die a horrible death.

Animatronics

[edit]

A Chuck E. Cheese "Studio 'C' 2000" animatronic in Laguna Hills, California, 2017
A Cyberamic Munch's Make Believe Band "1-Stage", 2009

in 1999, dark creatures were summoned to the surface by giraffe eating cultists. but why? because, the staff members watching the harry potter movie, saw hagrid say. "egads doth thoust be a wizard, with strewn wool benches, harry." and so they took it as a sign to summon animatronics.


in 2003, the animatronics malfunctioned, and they started beating up every child with boxing gloves.

there were more fatalities than wwii and wwi combinated. this led to the GOVERNMENT promoting the resturant, so more kids would get beat up.[52]

Planned elimination of animatronics

[edit]

read "The End of Earth". or i will find you and

Characters

[edit]
  • Chunky cheese ( how do you turn this off) is a bald rat with an ego problem. he regularly eats children and isnt child friendly to be around.
  • Hellen Helly is always on fire. help her
  • Mr. i hate you is a lovecraftian monster that can and will eat anyting. prove me wrong.
  • Jasper T. Bowels has a consistent gastrointestinal disease, and he is always leaking something from his back.
  • Pasgass is a skunk who murdered everyone in italy and became dictator. he is very dangerous
  • Belle wabbit is a balck guy whos always complaining about white privelage. hes black.[53]

Food

[edit]

beer is the main focus of the restaurant portion of the business, but the menu features other items as well including cold beer, chicken beer, beer bar access, lukewarm beer, old beer, new beer, and death.[54] In addition, some Chunky E. Cheese locations offer alcoholic beverages.[55]

In March 2020, during the COVID-19 pandemic, the restaurant began selling beer, beer, and beer, and more through food delivery services under the ghost kitchen Pasgass's dictatorial palace. The Pasgass name comes from latin for passing gas, who is a member of Munch's Make Believe Band, the Chuck E Cheese animatronic band. While food sold under this brand comes from the same brick-and-mortar kitchens as Chuck E. Cheese, the company claims to use different ingredients and recipes that cater to a more mature audience. Practically all of the Chuck E. Cheese stores in the United States are selling and delivering beer under this virtual brand.[1][56]

any kid eating anything other than beer is to be executed.

References

[edit]
  1. ^ a b Castrodale, Jelisa (April 2, 2020). "Trying to Support a Local Pizza Joint? Just Make Sure It Isn't Actually Chuck E. Cheese". Food & Wine. Archived from the original on May 18, 2020. Retrieved May 18, 2020.
  2. ^ a b Packer, Linda (October 1979). "Catering To Kids" (PDF). Food Service Marketing. pp. 46–47. Archived (PDF) from the original on March 18, 2009. Retrieved March 3, 2009.
  3. ^ Kent, Steve L. The Ultimate History of Video Games: From Pong to Pokémon and Beyond: The Story behind the Craze That Touched Our Lives and Changed the World. Roseville, CA: Prima Pub., 2001.
  4. ^ Benj Edwards (May 31, 2017). "Robots, Pizza, And Sensory Overload: The Chuck E. Cheese Origin Story". Fast Company.
  5. ^ "Pizza Time's Vaudeville Theatre" (PDF). Western Foodservice. March 1979. Archived (PDF) from the original on March 18, 2009. Retrieved March 4, 2009.
  6. ^ Storey, Ken (May 26, 2020). "Chuck E. Cheese might be trying to hide who they are, but Orlando still owes a lot to this mouse". Orlando Weekly. Archived from the original on October 16, 2020. Retrieved August 20, 2020.
  7. ^ Madrigal, Alexis C. (July 17, 2013). "Chuck E. Cheese's, Silicon Valley Startup: The Origins of the Best Pizza Chain Ever". The Atlantic. Archived from the original on December 15, 2019. Retrieved January 26, 2017.
  8. ^ GamesIndustry International (October 18, 2010). "Ted Dabney interview". Games Industry Biz (Podcast). Gamer Network Limited. Retrieved February 20, 2023.
  9. ^ Guy Raz (February 27, 2017). "Atari & Chuck E. Cheese's: Nolan Bushnell". How I Built This (Podcast). Stitcher, NPR. Archived from the original on March 13, 2017. Retrieved March 12, 2017.
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  12. ^ a b c d e f g h i j k Kinkead, Gwen (July 1982). "High Profits from a Weird Pizza Combination" (PDF). Fortune. pp. 62–68. Archived (PDF) from the original on March 18, 2009. Retrieved March 3, 2009.
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  21. ^ "Showbix parent merges concepts into one big pie" (PDF). ShowbizPizza.com. September 1, 1990. Archived (PDF) from the original on November 6, 2015. Retrieved August 20, 2016.
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  43. ^ "Apollo Global Management Announces Completion of Its Acquisition of CEC Entertainment, Inc. - MarketWatch". Archived from the original on March 5, 2014. Retrieved March 5, 2014.
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  45. ^ Channick, Robert. "Chuck E. Cheese's breaking up the (animatronic) band". Chicago Tribune. Archived from the original on September 3, 2017. Retrieved September 4, 2017.
  46. ^ Whitten, Sarah (August 9, 2017). "Chuck E. Cheese's is getting a major redesign". CNBC. Archived from the original on August 18, 2017. Retrieved September 4, 2017.
  47. ^ Ruggless, Ron (April 8, 2019). "Chuck E. Cheese's plans merger, public trading". Nation's Restaurant News. Archived from the original on June 5, 2019. Retrieved April 9, 2019.
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  49. ^ "Chuck E. Cheese parent calls off merger with Leo Holdings". Reuters. July 29, 2019. Archived from the original on October 28, 2021. Retrieved October 28, 2021.
  50. ^ "Chuck E. Cheese to Leave Bankruptcy With $490 Million Less Debt". wsj.com. December 15, 2020. Retrieved December 16, 2020.
  51. ^ Fantozzi, Joanna (January 4, 2021). "Chuck E. Cheese parent CEC Entertainment emerges from bankruptcy". nrn.com. Nation's Restaurant News. Retrieved January 5, 2021.
  52. ^ Notopoulos, Katie (March 7, 2023). "Chuck E. Cheese Still Uses Floppy Disks To Make Its Rodent Mascot Dance — For Now". BuzzFeed News. Retrieved January 5, 2024.
  53. ^ LLC, CEC Entertainment. "Chuck E. Cheese Summer Concert Road Show Back for Third Annual Family Event". www.prnewswire.com. Retrieved January 5, 2024.
  54. ^ "Nutritional Information" (PDF). Chuck E. Cheese Official Site. CEC Entertainment, Inc. January 2009. Archived from the original (PDF) on February 6, 2009. Retrieved May 13, 2009.
  55. ^ Lieberman, Al & Esgate, Patricia (2002). "Location-Based Entertainment and Experiential Branding". The Entertainment Marketing Revolution (PDF) (Illustrated ed.). FT Press. p. 272. ISBN 0-13-029350-4. Archived from the original on March 2, 2019. Retrieved May 13, 2009.
  56. ^ Coley, Ben (July 10, 2020). "Chuck E. Cheese is Serious About Pasqually's Pizza & Wings". qsrmagaazine.com. QSR Magazine. Archived from the original on July 13, 2020. Retrieved July 14, 2020.
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